I got a chance to speak with one of the chosen new designers who was elated at the opportunity to sell in Lord & Taylor.  “Lord & Taylor is not just for my grandma anymore, she says. Programs like Birdcage gives new and upcoming designers like us an opportunity to connect with our desired customer who appreciates quality and doesn’t object to our price point.”  Her brand, Amour Beauty, is a new lip gloss line that is sourced and manufactured in the United States.  As a matter of fact, a lot of the  designers who were showcased that night actually sourced and manufactured their lines right here in NYC.  Many of them are endorsing and supporting the new initiative to bring back the garment district to Fashion Avenue. She explained, ” I am happy my line was selected.  A lot of women wear makeup, but even more wear lip gloss, so it was an obvious choice to start this line. Amour Beauty has great colors and moisturizes while accentuating your beauty.”