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Retailers Require New Rules for Cyber Monday Due to Omnipresent Mobile Phones

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Cyber MondayThe yearly online shopping frenzy dubbed “Cyber Monday” is upon us once again now that the milestones of Thanksgiving and Black Friday 2013 have come and gone. Due to the fact that smartphones and tablets have become the social norm and online shopping has become a popular and sometimes even preferred medium for retailers and consumers to connect, buyers don’t necessarily have to wait for Cyber Monday any longer to catch eye popping online deals; especially since many venders have appealing online deals on a regular basis. The ability to use smartphones and tablets at a consumer’s whim has allowed for buyers to not have to wait for any promotions or go in to stores for any sales. This has left vendors with the task of coming up with new and innovative ways to sell on Cyber Monday, as consumers are already accustomed to online shopping, and that can take away a lot of the luster of one the biggest online shopping days of the year. According to the Business of Fashion, online holiday sales will soar up by at least 15% to $82 billion. The buying period for patrons to search for holiday items has expanded to beginning earlier and ending later. The accessibility of shopping with a smartphone or tablet versus a desktop has grown to twice as much and marketers must keep up with the demand in order to appease this new growth of clientele.  

images-1 (2)Also according to The Business of Fashion: “Today, one third of average monthly traffic for leading retailers -like Amazon, EBay, Wal-Mart Stores Inc. and Target Corp. – is from smartphones and tablets, according to ComScore. As a result, the stores are offering more holiday deals that can reach consumers whenever they’re plugged into those devices.” This causes stores to take a more aggressive route in selling. Instead of going the usual route, this year online retailers like Amazon.com are not only beginning deals earlier, but they are expanding their unique mobile deals to entice the mobile shopping crowd to get involved. EBay.com has started a new RedLaser App which puts prices against each other and distributes a plethora of online coupons that are accessible only to those who choose to shop online. Whichever sites you choose, if you’re looking to buy at your fingertips, stores are more than ready this year to oblige, projecting the biggest shopping season in history! This is of course because of the early beginning and late ending of the shopping season and the immense convenience paired with the massive promotional campaigns and hefty deals for every type of shopper whether in store or online. With all that said, happy “Cyber Monday” and happy shopping! Read more on Cyber Monday shopping strategies at http://www.thenorthblog.com/2012/11/revealing-the-secrets-for-cyber-monday-success/!

by Rachelle Saint-Fleur

 

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