By Patrice Rivers
Shanice Flythe grew up in the “Seven Cities” area of Virginia. As what some would call “a product of their environment,” Shanice became a misguided teen. With an incarcerated mother and a grandmother who could not keep her because she was growing older, Shanice was placed in the foster care system at the age of 13 – a system that she would remain in until she aged out at the age of 21.
Not allowing herself to fall victim in a system where many can get lost, Shanice used her experiences to create a life that she knew she deserved. She graduated from Phoebus High School in 2007 and two years later she graduated from Virginia School of Hair Design where she earned her cosmetology license and began her career as a nail technician.
Her career choice was inspired by wanting to help the young girls around her look and feel their best. Determined not to become a stereotype, Shanice thrived from not allowing her situation to dictate who she was or how she appeared. That is the message that she passed to the girls in her foster home and the women that she continues to come in contact with today.
Her motivation in business is to continually uplift, enhance and beautify the everyday woman. She has evolved into a successful nail technician and has recently launched a line of luxury press-on nails through her business The Redd Room, LLC. The beauty of press on nails is the ability to get luxury in the comfort of your own home, or if you want to feel pampered, a girl’s day in the atmosphere of a salon or spa.
As she continues to grow and establish her brand, wanting to provide the in-home, salon quality experience for women and girls everywhere is at the top of her To-Do list. The ultimate goal for Shanice and The Redd Room luxury press-on nails is to be placed with major retailers such as Target, Ulta and Sephora. She also envisions being able to design for other press-on lines, such as Kiss and China Glaze. And as couture looks are to fashion, press on nails are to the beauty accessories. Be on the lookout for luxury nails by The Redd Room to grace runways in fashion shows and spreads in magazines.
PATRICE RIVERS: WHAT WAS THE WHOLE INSPIRATION BEHIND BECOMING A NAIL TECHNICIAN?
SHANICE FLYTHE: My inspiration behind becoming a nail technician is I enjoy making people feel good about themselves. I chose nails over other aspects of the beauty industry because it’s something about a nice polish that just makes you feel and look your best. Nails are like the perfect accessory.
PATRICE: GROWING UP IN FOSTER CARE HAS ITS CHALLENGES. HOW HAS THAT EXPERIENCE BEEN FOR YOU AS A YOUNG TEEN?
SHANICE: Growing up in foster care was very challenging for me. You know, a lot of people don’t make it from where I’m from. As a teen having little to no guidance it’s easy to fall through the cracks of the system and never be heard from again. It’s easy to become a statistic. It’s easy to become hopeless. I found my motivation in the beauty industry and allowed myself permission to become who I was destined to be.
PATRICE: HOW LONG HAVE YOU BEEN IN THE BEAUTY INDUSTRY?
SHANICE: I have been in the industry for 10 years.
PATRICE: BEING IN THE BEAUTY INDUSTRY CAN BE QUITE COMPETITIVE AND CHALLENGING, WHAT CHALLENGES HAVE YOU FACED SO FAR IN YOUR CAREER?
SHANICE: Some challenges I faced in my early career was branding and marketing. I didn’t understand my target audience; therefore, I was stretching myself too thin trying to reach everyone. I had to hone in on who was looking for my services and how I could better connect and build awareness to my brand.
PATRICE: WHERE DO YOU SEE YOURSELF FIVE YEARS FROM NOW?
SHANICE: I see myself in more of a mentor and philanthropist role. Connecting my love for beauty and helping others. More-so, helping to assist youth who may have an interest in the beauty and nail industry, as well as giving opportunities to those in need.
PATRICE: READING YOUR BIO, I SAW THAT YOU LIVED IN THE “757” AREA OF VIRGINIA. I’M FROM THERE AS WELL. HAS LIVING THERE TAUGHT YOU ANYTHING IN THE BUSINESS ASPECT OF THINGS?
SHANICE: If you’re from VA, the 757, you already know that area teaches you how to hustle. In the business aspect it has taught me to be unrelenting in my pursuit of success and achievement. I already started with the odds against me along with being from a poverty stricken environment. Virginia has taught me how to move and make smart business decisions. I’ve had to make decisions all my life. Life is about choices. I am determined to continue to make the right choices.
PATRICE: HAVE YOU HAD ANY CELEBRITY CLIENTS IN THE YEARS OF YOUR BUSINESS VENTURE? IF SO, WHO?
SHANICE: I’ve been blessed to provide nail services to quite a few celebrities. About three years ago I was contacted during CIAA to provide service to Cardi B. Some others that I have worked with include plus-sized, Canadian model NAO; Gospel sensation Karyn Hawthorne; the lovely Claudette Ortiz, formally of the group “City High,” the hilarious IG phenomenon Lynn Spirit and the lovely season four finalist Of RuPaul’s Drag Race Aja the Kween … just to name a few.
PATRICE: THE FACT THAT YOU ARE INVOLVED IN YOUR COMMUNITY AND THAT YOU VOLUNTEER AND HELP YOUNG MEN AND WOMEN. ARE YOU APART OF ANY NON-PROFIT ORGANIZATIONS?
SHANICE: I am not part of any nonprofits, however, I work closely with the Department of Social Services and local foster care and adoption agencies. My team and I are always looking for ways to give back to underserved youth. That is my testament to making it out of my situation.
PATRICE: I THINK USING YOUR GIFT TO HELP PEOPLE IS AWESOME! HAVE YOU THOUGHT ABOUT STARTING YOUR OWN NON-PROFIT?
SHANICE: I have actually given it some thought. I am currently working on some things that I am keeping under wraps at this time. Stay tuned.
PATRICE: WHAT ABOUT EXPANDING YOUR COMPANY TO OTHER LOCATIONS?
SHANICE: I am currently working on expanding my line of luxury press on nails. We are currently in a few locations and I am looking to be placed in more.
PATRICE: FOR THE REMAINDER OF 2020, WHAT IS NEXT FOR SHANICE?
SHANICE: Honestly, what’s next is doing everything I’m doing on a larger scale. The expansion of my nail line and more philanthropic activities will keep me busy.
PATRICE: WHAT DOES SELF-CARE MEAN TO YOU?
SHANICE: To me, self-care means doing what I need to do to be the best me physically, mentally and spiritually.
PATRICE: HOW DO YOU TREAT YOURSELF DURING SELF-CARE? IS THERE ANYTHING SPECIAL YOU DO?
SHANICE: Self Care for me is sleeping late when needed, taking a walk in nature, treating myself to the spa, saying I love you to myself when I look in the mirror. You know… that kinda stuff.
PATRICE: HOW CAN READERS CONNECT WITH YOU?
SHANICE: Definitely connect with me. Follow and engage with me on Facebook and Instagram – @nailzbyredd and shop on Etsy – Nailz by Redd
Patrice Rivers is an author, blogger, writer, journalist and Owner of That Riverz Gurl Brand. You can visit her website at www.patricerivers.com