By Editor-in-Chief Shawn Chavis
Dawn Fitch is an entrepreneurial genius. She took a few natural home-made remedies, sprinkled in a special key ingredient of family + close friends, poured in a mixture of drive and determination, added a creative name and voila! Pooka Pure & Simple, a handmade bath and body company was born. Not only does this amazing company produce natural body products that just have what you need in them, but their humanitarian efforts extend back into communities through their Pooka Giveback Program.
Dawn spoke more in detail with Bronze Magazine about the origins of Pooka and her role as an entrepreneur.
Hello Dawn, thank you for taking time out of your busy schedule to speak
with us today. Please share with us how you got started with making natural
bath and body products?
That’s when my friends and I realized, “We have just started a business!”
Where did the name Pooka come from?
challenges you have faced as an entrepreneur?
Hey East Orange!!!! Oh the challenges question, well I could write a book just on this, LOL! Sales and marketing are a big challenge for most small businesses. You’ve got to let the word out about your company but when you’re smaller there isn’t always a budget for a PR person. We’ve spent a lot of time going to events, vending, home parties, just trying to get our name out there, its a never ending challenge. You have to get people to purchase not once or twice but become loyal customers. Finances are always a challenge, a lot of small businesses don’t always have start-up capital, so when we started we would buy some supplies, make some products and sell them, then use the money to order more supplies. Its tough to start this way, but that’s what we had to do, until we got a little momentum going. Lots of things I never thought about, business insurance, taxes, product liability it was all a learning experience, but I wouldn’t trade it, it’s been an exciting journey!
The Inspiration was GOD is good!! We received so many blessings and “Ah ha” moments during the Pooka journey that I had to write them all down. Its the story of Pooka and all that happened along the way.
BM: You have been described as “Your Accidental Entrepreneur.” Can you tell
us why and what advice would you give to other budding entrepreneurs?
readers know how they can be put in touch with your products?
DF: www.facebook.com/pookapureandsimple, you can also join our newsletter there. We’ve also got a youtube channel where we have videos about different ingredients, our travels and things we find interesting at http://www.youtube.com/Pookapureandsimple Whew,
that’s a lot of stuff, LOL!!! Thanks so much for this opportunity, I really appreciate it!