You absolutely have to see it to believe it. A series of virtual boutique vignettes that feature various upscale and personlized shopping experiences via celebrities, fashion bloggers, designers, retailers, and everyday people. Serving more like an interactive fashion community, Boutiques.com allows customers to follow their favorite shops and leave comments directly on the shop owner’s page. Celebrities like Vivica A. Fox and Eve are already on the site, as well as designers such as Donna Karan, Diane Von Furstenberg, and Rachel Roy.
Boutiques.com is built on a sophisticated techonlogical system which has been programmed to “understand” various patterns, pairings, and genre definitions. The system pairs you with merchandise based on your own personal style and preferences. The fashion site generates revenue on a pay-per-click basis based on the number of clicks a user makes into products on a specific shop page.
Currently the site only accomodates women’s fashions although there is a plan to open the site to men’s fashions as well. There is also a free application available to iPad users. Happy shopping!