BEAUTY / Culture

Dove Celebrates the Beauty of Natural Hair in New Video Featuring Nina Simone’s “Feeling Good”

In celebration of Black Music Appreciation Month, Dove Verve Records, UMe and the Nina Simone Charitable Trust have joined forces to create the first-ever official music video for iconic song and anthem “Feeling Good” by musician and activist Nina Simone.

The video depicts generations of Black joy and boundless self-expression through beauty and hair to elevate Black stories and raise awareness for The CROWN Act, spearheaded by Dove and the CROWN Coalition.

The new music video for “Feeling Good,” originally released on Simone’s 1965 album, I Put A Spell On You, aims to continue Simone’s important legacy by telling a story of Black female empowerment and rejecting imposed expectations. Directed by Sarah Lacombe, the video follows four generations of Black women living their truths, loving each other, celebrating their hair, and feeling good. 

Esi Eggleston Bracey, EVP and COO of Beauty and Personal Care, Unilever North America says “Dove is on a mission to change beauty and redefine narrow beauty standards. It is not acceptable for any of us to change our natural identity to gain employment or access to school. Unfortunately, 80% of Black women reported having to change their hair to fit into workplace norms. This is exactly why Dove will continue to champion to end race-based hair discrimination nationwide with The CROWN Act.”

Ms. Bracey continued, “As a Black woman who has worn textured hairstyles for the past 25 years, and as mother of a 15-year old daughter who also wears a textured hair style, this legislation is deeply personal to me. Now is the time to pass The CROWN Act and eliminate this barrier for children and adults everywhere because we all deserve to FEEL GOOD about the way we wear our hair. This video expresses just that — what it’s like to feel good when you’re free to be you.”

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