Dove has long been committed to celebrating all hair types and styles through campaigns such as Love Your Curls and Love Your Hair. To further these efforts, the brand was inspired to join forces with Kelly Rowland to write and produce an original song titled, “Crown” â€” a power anthem that aims to break down the narrow definition of beautiful hair and encourage girls to feel confident in wearing it how they choose. The resounding call: “Wear it proud. #MyHairMyCrown.”
“Growing up, I felt many of the pressures young girls face today when it comes to embracing their hair, but my mom would always tell me that your hair is your crowning glory and you should wear it proudly,” said Kelly Rowland. “This song is very personal to me and, having met many of the real girls who inspired it, I am incredibly proud to be partnering with Dove to spark this conversation and encourage girls everywhere to love their hair.”
Joining Kelly Rowland in the music video for “Crown,” directed by Hannah Lux Davis, are the real girls who inspired the song – Tyrelle Davis and Faith Fennidy, both 11-years old, made headlines when they were sent home from school because of their hair extensions. Eleven-year-old Jorja Orrick was bullied for having short hair, which prompted her sister Sarah to cut her own locks in solidarity.
To help spread the anthem’s inspiring message, Dove will make a cameo during “E! Live From The Red Carpet: The 2019 Grammy Awards” ahead of the biggest award show in music on February 10, 2019. The special two-minute, televised spot will feature clips from the music video, and a special message from Kelly Rowland to inspire people everywhere to join in the #MyHairMyCrown conversation. Watch the video here
Additionally, Dove Global Self-Esteem Ambassador, Jess Weiner, and Dove Self-Esteem Educator, Dre Brown, will lead an impactful workshop specifically designed to address topics around expressing self-confidence through embracing and celebrating all hair types. Kelly Rowland will reveal the curriculum and serve as a mentor during the workshop with young people from a local Boys & Girls Club. Dove is the largest provider of self-esteem education in the world. Through the Dove Self-Esteem Project, they have reached 29 million young people with a goal to reach another 20 million by 2020.