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Beyonce for H&M

Beyonce’s kicked off her Mrs Carter tour Monday, April 15. Along with her tour, Beyonce kicks off her bikini campaign for H&M.

Word is Beyonce gave a helping hand in these designs.

The full collection includes sun dresses and separates.

“I’ve always liked H&M’s focus on fun and affordable fashion,” Beyoncé said in a release. Beyonce will feature in print ads and commercials timed to her latest tour, “The Mrs. Carter Show.”  Billboards will proclaim “Beyoncé as Mrs. Carter in H&M.” The commercial will feature a new Beyoncé track, “Standing On the Sun.”

 

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