Baby Dove Creates a Fund for Black Expectant Moms

Baby Dove announces the creation of the Black Birth Equity Fund, a financial initiative that provides support for Black expecting mothers. The new fund is part of Baby Dove’s long-term commitments to advance superior care, with and for, Black moms in partnership with leading advocacy groups like Black Mamas Matter Alliance (BMMA).

“We are proud to see the Black Birth Equity Fund become available today to Black expectant moms and birthing individuals across the country,” notes Angela D. Aina, Co-Founding Executive Director at Black Mamas Matter Alliance and Baby Dove Strategic Advisor.

Research shows that Black women are dying at 3-5x the rate of white women. Due to the disparities that Black expecting mothers face in care before, during and after childbirth, the BBEF will help to close this gap in care with one-time grants up to $1,300 to help cover the cost of doula services. Doulas are on the frontlines with expecting moms and can help advocate for better care throughout pregnancy, at the birthing moment, and into the Fourth Trimester.

“Expanding access to doulas through the Black Birth Equity Fund is just the beginning and in partnership with organizations like Black Mamas Matter Alliance, we will work towards systemic change that will improve the birthing journey for Black moms and their babies,” explains Sally Brown, Global Brand Director, Baby Dove. To apply for a grant or learn more visit

In addition to advancing care for Black moms, Baby Dove is proud to introduce the new Baby Dove Melanin-Rich Skin and Curl Nourishment Collection – a full range of skin and hair products specifically developed for babies with melanin-rich skin and coils, curls, and waves. The new Baby Dove collection will be available nationwide exclusively at Walmart and on beginning this month.


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