By Jade Solomon
Aunt Jackie’s Curls and Coils recently launched their new Aloe and Mint collection, which features ingredients formulated to deliver hydration, softness, manageability and smoothness to all hair textures, while providing an invigorating wash experience. The Aloe and Mint collection is the first of Aunt Jackie’s collections that can be used on both hair and body… and is gender neutral, providing desirable benefits for all. Shaherra M. Rolen, the Global Marketing Brand Manager for Aunt Jackie’s Curl and Coils, gave us all the details on the newest collection.
The Aloe and Mint collection seems to be groundbreaking for not only the Aunt Jackie’s brand but for overall hair care. Not only is it a collection featuring two new key ingredients, aloe and mint, but it’s also formulated to be effective for all hair textures, available for use by both men and women. AND not only for use on hair but on skin as well.
Q
What inspired the idea for this collection, and why were aloe and mint chosen to be the two key ingredients?
A
We’re very proud of the Aloe and Mint Collection, and the way the line has set new standards for hair care. Aunt Jackie’s has always had a deep dedication to provide the best, high-quality hair care solutions for all hair types. Now, with our first gender neutral line, that “all” has a whole new meaning.
When we introduce a new collection, it is always inspired by a desire to create products that really address the pain points consumers like us are experiencing with our own hair. With the Aloe and Mint Collection, we felt there was a need to provide a collection that left us, our hair, and now our skin too, with something different – we wanted to ensure the products cleansed and hydrated the skin but also wanted to provide a refreshing element. The key benefits of the aloe and mint ingredients is a unique cooling sensation and invigorating fragrance to help energize the senses.
Carrying that further, we knew from our consumer insights that creating a collection solely for women wasn’t enough anymore and wanted to expand the Aloe and Mint line to be gender neutral with desirable benefits for all.
Q
The Aloe and Mint collection is formulated to “deliver hydration, softness, manageability and smoothness to all textures” of hair. Because we know different hair types require different ingredients to achieve desired results, how do the ingredients within this collection work together to provide such beautiful results for all different textures of hair?
A
The Aloe and Mint collection was specially formulated with a unique fusion of therapeutic ingredients including Aloe, Mint, Rosemary, Lemongrass, Shea Butter, Manuka Honey and Marshmallow Root to cleanse, hydrate, and refresh hair and skin instantly. We have carefully formulated each product with the ideal combination of ingredients to deliver ultimate benefit. For example, the Flawless Pattern Perfecting Pudding is enhanced with Aloe, Mint and Manuka Honey so there is no flaking, caking or severe build up. It is best for Type 3 and 4 hair curly textures for wash-n-gos, twist & braid-outs, bantu knots, and other curly/coily styles.
Q
This collection features products that can be used on both the hair and body, as well as on both men and women – something that we rarely see in hair and skin care. Why did the Aunt Jackie brand feel it was time to create such dynamic products like these?
A
The Aloe and Mint Collection was something we took great care in creating. Not only did we have inspiration from our own experiences, but we also had great insight from our consumers. From our social listening and talking to Aunt Jackie’s male consumers, we found that they loved our products but felt like they were taking from the ladies in their lives. That is how we knew our next collection had to be for both men and women. As such a trusted brand, we also felt this was the perfect time to expand the collection beyond just hair and into skin care – it’s something our loyal consumers have been asking about for a while and the timing was just right with the Aloe and Mint Collection.
We are very excited to be at the forefront of creating a gender neutral collection for the hair and body, and to be part of a growing trend in the beauty industry to address the need for products with desirable benefits for all.
Q
Are there any particular ways that you suggest consumers use these products on their body?
A
Each of the products in the Aloe and Mint line is designed to provide a specific benefit. The Lather Up Sulfate-Free Stimulating Shampoo Crème, Cool It! Stimulating Moisturizing Conditioner, and the Wake Up Refresher Spray are the ideal products in the line to use on the body to hydrate, clean and refresh the skin. Use as you would a moisturizing body wash and body mist, respectively. We always recommend that consumers read the packaging for each product to ensure effective use.
Q
What has been the response thus far from consumers?
A
The response from consumers has been overwhelmingly positive for the Aloe and Mint Collection. We’re seeing five-star reviews online! We’re very encouraged consumers are so excited to have a gender neutral collection that can also be used on both the hair and body.
Q
What can we expect next from the Aunt Jackie brand that will continue to revolutionize hair care?
A
We are always working on new product ideas and looking at how we can fit unmet consumer needs with our Collections – that’s what drives us as a brand. We recently launched an e-commerce hub where Aunt Jackie’s fans can purchase all of our Collections as well as special bundles and gifts with purchase. Check it out at https://auntjackiescurlsandcoils.com.
