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A Chat with Girl Cave L.A. Founder Lia Dias

By Makeda White

BRAVO’s Married to Medicine: Los Angeles newbie Lia Dias is more than just a doctor’s wife. The former model is a savvy businesswoman and mompreneur who uses her past experience in the beauty industry to help uplift other women through her beauty supply store, Girl Cave LA. As Dias maneuvers through the “strong and dynamic” personalities of the Married to Medicine ladies, she hopes viewers will learn more about who she is and draw inspiration from her personal journey. Here is a sneak peek at the Girl Boss.

Bronze Magazine: Married to Medicine L.A. recently aired on May 3rd. As a new cast member, are you excited about the show? What can viewers expect from you?

Lia Dias: I’m really excited about the show and seeing the fans’ reaction to all of the good, the bad, and the ugly things that happened this season. Because I’m new, I’m just navigating my way to being a part of this group of people who are obviously very accomplished and strong with really large, dynamic personalities.

BM: You’re more than just a new cast member on a hit show, you’re also a mom and a lady boss! What inspired you to start Girl Cave LA?

LD: I’m from Inglewood, and I often felt like I wasn’t treated as a valued customer in my neighborhood beauty supply store. I was treated like someone who wasn’t supposed to be there; that didn’t matter, but my dollar did. So, since black and brown women are the biggest consumers of ethnic beauty supplies, I decided to create an environment that feels more welcoming. That’s where my mission and my motto came from and it just kind of grew from there.

BM: Tell us about your time as a model.

LD: It was something I did my freshman year of college, in which I thought I was going to make some quick money doing because they were having an on-campus open call. I ended up loving it; I booked some major campaigns and it ended up being good for me.

BM: As a former model, you have a personal connection to the beauty industry. How does Girl Cave LA promote diverse forms of beauty?

LD: I think that we have a welcoming and comforting environment for our customers. Everyone of all ages, hair types, hairstyles and ethnicities are welcome It’s a store for any woman who wants to improve how they feel and look, and our beauty advisors are able to help navigate them through that process.

It feels good to do well in business and it feels good to be successful, but it feels even better to show other people how to do it.

BM: Girl Cave LA expands far beyond your average beauty supply store by offering webinars and private consulting lessons. How important is it for you to empower young entrepreneurs?

LD: It feels good to do well in business and it feels good to be successful, but it feels even better to show other people how to do it. I don’t like doing women empowerment events. Events didn’t help me, knowledge did. So, I empower people through my one-on-one workshops, offering practical business advice that can be used while they are building a business or in the process of starting a business. I also train and mentor my employees on how to work retail. I teach them to be successful by giving them the tools to take into their next job or career. As a result, I feel like I’ve contributed more than just being an employer.

BM: What advice can you give to young entrepreneurs?

LD: The first thing I tell entrepreneurs, young, old, man or woman, is that when you’re getting into the business do your homework yourself. The biggest thing that I learned getting into this business is that people will tell you “No you can’t do that,” or “This distributor doesn’t work with small stores,” or “This distributor historically doesn’t sell to black retailers.” But I didn’t take someone’s word for it. I did the homework myself. You have to do the initial footwork yourself. And once you know how to do it, then you hire someone else and train them to do it. But you have to know your business structure before you can hire someone to do that.

Business consultants are great, but you have to learn the hard lessons yourself. And you have to go do the maintenance yourself, you can’t hire people to do everything for you.

BM: As a woman in the public eye, what do you hope other women and young girls can learn from watching you?

LD: I hope that my story is one of resilience. I had my daughter when I was 18 years old. I’ve made a lot of mistakes in life – personally and professionally. But I never used those mistakes as an excuse to hold myself back. I had to constantly do things that required me to be resilient and press through some of the mistakes I’ve made in life. I hope people can feel empowered to learn from their own mistakes and keep it moving.

Tune in to watched Lia Dias and the other Married to Medicine L.A. cast every Sunday at 9 pm EST, on Bravo. Check your local listings for details.

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