Singer-songwriter, rapper, record producer, and fashion designer Pharrell Williams has partnered with the United Nations Foundation to promote the organization’s third annual International Day of Happiness. The event is held each year on March 20th. The UN Foundation’s “Happy” day will place “an emphasis on reaching out to young people and engaging them on the issue of climate change,” according to a UN press release. One of Pharrell’s tasks as Creative Director will be to help the organization collect one billion signatures on its Live Earth petition, and to further raise awareness of climate change issues (the UN Foundation will hold a special conference on the subject in Paris later this year). “2015 is a critical year of opportunity for global action to achieve the future we want,” Kathy Calvin, president and CEO of the UN Foundation, said in a statement. “For health and economic development – for the happiness of every person – we must use smart new ways to address climate change.”
Pharrell will also host a global online “Happy Party,” where people can upload photos of themselves that will be transformed into a massive composite GIF set to the tune of Pharrell’s 2014 smash hit “Happy.” (One of my all-time favorite songs by the way!) “In a year where there is so much turmoil in the world, from social conflict to climate change, we need moments to stop and celebrate happiness,” Pharrell said in a statement. “Protecting our planet is fundamental to the pursuit of human happiness and that is why we have chosen to support Live Earth’s movement to raise a billion voices for climate action. We believe that happiness can change the world.” Finally, Pharrell created a unique mixtape for Internet radio service Pandora to use to promote the movement. The vast collection of songs is available to stream now, and features tunes from: Daft Punk, Michael Jackson, Fleetwood Mac, Weezer, Kanye West, Missy Elliott, Ray Charles and many more. Pharrell’s business partnership with Live Earth (co-founded by Al Gore and Kevin Wall) was formally announced back in January at the World Economic Forum in Davos, Switzerland.
by Farren Washington